What is the "Be The Change" Initiative?
What started as a creative project in Cross Town’s office, evolved into something much greater. Our founder handcrafted 100 necklaces by pounding pennies 500 times, dimpling them with a hammer and hand stamping "Be The Change" into each one. These simple necklaces inscribed with a message of hope and meaning have now touched hundreds of lives and have even spread outside of the walls of Brockville.
With Covid-19 isolation, we decided we wanted to do something special to support the 100+ Impact Zone children and their families this summer. We arranged to visit every home, hand delivering one of these necklaces and a gift bag to each child . We spoke a blessing over each child’s life, encouraging them to continue practicing what they learned at the Impact Zone, and to keep being a change in the lives of their family, friends and community. Along with this, we brought a professional photographer and offered a free photo shoot to each family. What started as a simple idea in the mind of our founder ended up inspiring a summer long project that united families and inspired youth to change their world.
#ChangeTheWorld
If you'd like to be involved in our "Be The Change" Initiative, we'd love for you to check out our Etsy store where you can purchase a necklace for yourself or a loved one. All proceeds go towards Cross Town Impact and our mission to change the world around us.
